National Thank You Day
Tuesday, October 20, 2009
 Well-known author and life coach Zig Ziglar said: "Of all the attitudes we can acquire, surely the attitude of gratitude is the most important and by far the most life-changing." This is why, when Toblerone first launched National Thank You Day in 2007, it was as a response to the Great Reader's Digest Global Courtesy Test in which Manila ranked number 22 and among the least courteous cities in the world. But more than that, it became a call to arms for Filipinos to revive the lost art of saying "Thank You."  Now after two years of rising up to the challenge, this year's National Thank You Day festivities couldn't be more apt as it is an expression of gratitude for all Filipinos that participated in 2007, which paved the way for the country to be recognized as the Most Courteous Asian Country among recent surveys. Among the nominees are Filipino fashion designer known internationally for her world-class bridal gown designs Monique Lhuillier, recipient of Best Director Award at Cannes International Film Festival Brilliante Mendoza for his film Kinatay and one of the greatest leaders of all time for her fight for freedom and democracy, former President Cory Aquino. "For this year's National Thank You Day, we want to go a step further than just encouraging Filipinos to say "Thank You" more often, so by giving them freedom to express what's important for them, through the voting and nomination process, we are encouraging them to say more meaningful thank yous which is what National Thank You Day is all about," says Carlo Licuanan of Kraft Foods (Philippines). And to pass on this legacy on the importance of expressing genuine gratitude, Toblerone has also started a petition to make National Thank You Day an official holiday with Congresswoman Cynthia Villar of Las Pinas at the helm, encouraging Filipinos to join this worthy cause. Just as what incumbent Mayor Alfredo Lim has done in 2007 when he passed a city ordinance declaring October 20 as the city's official Thank You Day, Representative Villar has also passed the House Bill No. 5466 to recommend that, because of its merits, National Thank You day be recognized as a national holiday. "One gain let's prove to the world this October 20 at The National Thank You day celebration that by simply saying a meaningful Thank You, we as a country can become the Most Grateful Nation of all."  Kraft Foods (Philippines) Inc.'s Senior Brand Manager Carlo Licuanan, Graduate Training for Marketing, Cherry Ching and Snacks Category Marketing Manager Elio Machillanda prove that by saying a meaningful Thank You, we as a country can become the Most Grateful Nation of all. |
