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Thursday, March 19, 2009

The area along Capitol Hills is one of the prime spots of property development in Quezon City. The rolling terrain and the lush greenery will surely be a come on to any buyer who wants to savor the great ambiance of the area.

Sofia Bellevue, being developed by PHINMA Property Holdings Corp (PHINMA Properties), is one of the major projects in the area designed to provide quality living to people who want to experience the essence of quality living in a breathtaking atmosphere.

"Sofia Bellevue is another manifestation of PHINMA Properties' desire to allow serious home owners to acquire affordable and quality units within the periphery of the metropolitan area," said PHINMA Properties President and Chief Executive Officer Willie J. Uy.

By developing Sofia Bellevue, Uy said PHINMA Properties is excited because the company has again given the mid-market segment an opportunity to live in one of the most beautiful areas in Quezon City.

Sofia Bellevue is located in a 1.7-hectare development project in Capitol Hills Quezon City; which is also surrounded by prime property projects such as The Capitol Hills Golf and Country Club and Ayala Heights.

Sofia Bellevue is another feather in PHINMA Properties’ cap. The beauty of a PHINMA Properties project is that a buyer always gets his money’s worth. Although located in a prime area, the units in Sofia Bellevue are affordable with prices starting at P861, 000. Credit the affordability to PHINMA Properties’ efficiency in construction technology which results in a faster turnover of the unit to the owner.

“The fast turnover allows us to give affordable pricing to the buyers. Further, our system makes us efficient in managing our costs,” said Uy.

Even if its concept and location market is in an upscale location, Uy said Sofia Bellevue is still affordable and a good buy. "At a launch price of P41, 000 per square meter, Sofia Bellevue is very competitive to other development projects which are priced from P55, 000 to P65, 000 per square meter.

"We are still maintaining our value for money approach. This makes our company competitive even in these challenging times," said Uy.

This would be a good investment for people who want to locate in a relaxed atmosphere within the confines of the bustling metropolis. For parents who want to send their children to schools near the areas, investing in Sofia Bellevue will be a good move.

First, their children can live in a condominium unit which is definitely better than a dormitory or a boarding house. “We provide the security and there are also facilities for recreation, physical activities and socializing,” said Uy.

Sofia Bellevue is more or less a five-minute drive from Ateneo de Manila University, Miriam College and the University of the Philippines.

Amenities in Sofia Bellevue include a fitness hub, residence lounge, playground, multi-purpose function hall for various activities, game room, landscaped garden, children’s playground swimming pool and jogging paths.

“By providing these facilities, we will ensure that living in Sofia Bellevue will give our buyers the quality and comfort of living in a prime area without necessarily going high-end,” he said.

According to PHINMA Properties assistant vice president for marketing and design Grant Orbeta, Sofia Bellevue would be a little bit different as compared to the other walk-ups. This time, Orbeta said Sofia Bellevue will have mid rise condos with elevators which has several advantages than high rise developments 1. Privacy, low occupancy ratio per building 2. Buildings are up to 7 floors only with airy hallways which gives you a sense of a more breathable, more homey space compared to typical high rise buildings which give you a feeling of living in a contained environment and 3. Low rise low maintenance low

monthly dues.

Targeted for the mid-market, Orbeta said Sofia Bellevue is ideal for the young professional and early nesters who are starting to build a family.

Being located in a prime real estate area, PHINMA Properties decided to give their mid rise segment a new look to suit the ambiance of the p


The units will have painted walls and ceiling, vinyl floor tiles, modular kitchen, tiled toilet and bath (1.20m on walls), aluminum windows and drying cubicles.

Sofia Bellevue offers three-unit sizes- 21, 36 and 40 square meters. The21-square meter unit will cater mostly to students of nearby schools.

At this point, Orbeta said several parents have already expressed interest to get one unit for their children who will enroll in the said schools.

The 36 and 40-square meter units are suited for the typical condominium market ranging from the young professionals to the active retirees as well.

Prices of the 36-square meter unit will have a range from P1.43 to 1.52 million. Meanwhile, the 40-square meter unit will be priced from P1.64 million to P1.76 million.

For buyers who want to expand, PHINMA Properties will allow buyers to buy an additional unit to make their original unit bigger.

Medina, the first building together with the clubhouse and pool will be completed in 2009. The entire project will be fully completed by 2011.

For more pictures, click here.