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I want to be a student forever ... but onLy if I receive an aLLowance.

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World's First Borderless Healthcare KPO Launches in the Philippines

Saturday, October 17, 2009

Filipino nurses will soon have the opportunity to increase their global employability amidst the trillion dollar healthcare reforms and "Medical Tourism 2.0" revolution that is sweeping across the world as Life-Stage Communications (LSC) launches the world's first borderless healthcare KPO.

The Knowledge Process Outsourcing (KPO) subsidiary of FlyFreeForHealth, LSC will provide design, implementation and management of solutions for the everyday challenges faced by Medical Institutions and Service Providers in the modern space of Knowledge-Based Borderless Healthcare.

“These initiatives will kick-start the transformation process for the current system of exporting healthcare human resource,” said Dr Wei Siang Yu, founder of FlyFreeForHealth and pioneer of medical tourism 2.0. “Filipino health professionals are well positioned to discover and tap into new opportunities like Medical Concierge Management, Borderless Multi-Disciplinary Management and Borderless Collaborative Care in the healthcare industry today!”

The convergence of technology, global value chain management as well as the development of new hybrid vocations like the “Medical Butler” in Medical Tourism 2.0 has made the evolution of Healthcare Business Process Outsourcing (BPO) and KPO possible. Yet while the Borderless Healthcare industry is generally considered to be ‘recession-proof’, it continues to be less advanced, savvy and competent compared to the others when it comes to technology, marketing and customer focus.

One example is the marketing agent centric model employed by most healthcare service providers in Medical Tourism today, which has proven to be neither cost efficient nor professional. These agents are not medically trained and the risk of medical legal issues as a result of miscommunication or misrepresentation can be unmanageable for any reputed doctor or hospital.

LSC’s lifestage-compliant health solutions and patient’s communications will allow hospitals to move away from the earlier models of Healthcare BPO like medical transcription and payment processing.

“Our one-stop value chain of services will see hospitals seamlessly integrate their processes and business strategies to drive new patient leads, loyalty and repeat transactions, creating a ‘Hospi-tel’ that delivers top-notch service befitting a world-class brand!” said Mr. Geoff Spiller, Managing Director of LSC and global expert in loyalty building through Client Relationship Management.

RA Gapuz Review Center (RAGRC) – the largest review center for nurses in the Philippines – will begin the introduction of courses to prepare their nursing network for the transformational challenges ahead, upon the completion of an MOU between RA Gapuz and FlyFreeForHealth.

“These introductory courses are going to be a revolutionary step for nurses who are seeking alternative paths to Nursing Practice. We are confident that nurses in the Philippines are going to be very competitive in the global market of Borderless Healthcare!” said Dr. Mia Gapuz, President and CEO of the RAGRC.

With the help of a borderless healthcare KPO, CEOs of Medical Institutions and Service Providers today should be able to meet the challenge of getting the desired results in the short term, yet increasing customer loyalty, brand competitiveness and strength in the long term.

“The Philippines has an abundant supply of quality labour with a large pool of multi-skilled, highly educated, highly trainable, literate and English-speaking workforce. Filipino workers are consistently ranked amongst the best in the world!” said Dr. Lilia B. de Lima, Director General of the Philippine Economic Zone Authority (PEZA).

“The global health and wellness industry is increasingly transforming into a ‘knowledge-based’ economy. I believe that we must ride on this wave, and certainly hope our country can one day export more knowledge than bodies to the world.